Via: Kensho Homestead
Creating the Global Citizen
“Alvin Toffler predicted ‘demassification’: a process ‘in which a relatively homogeneous social collectivity (or one conceptualized as such) is broken down into (or reconceptualized in terms of) smaller, more diverse elements’. This is the prize for big social networks: compartmentalize people into echo chambers and bombard them with confusing distractions and dead ends.”
Confuse the words, creating a smokescreen of misunderstanding: Like: community=network=market
Obviously these words used to mean very different things in the actual world, before the virtual environment muddied the waters. The market wants all kinds of personal details about you and so they pretend they are in a community with you. Your network of friends and acquaintances and business relations may indeed form a community at some basic level, but to expand this concept out in an attempt to create from this a sense of ‘global community’ is preposterous. It is a Benetton ad, not a community.
Yet it has infiltrated and infected the actual world as we’ve all experienced. The great Convid is example enough. But, there’s more.
Even small local shops in rural Texas feel entitled to ask shoppers for their phone number, to use video surveillance indiscriminately, to appeal to shoppers for ‘community’ donations and to shove their mailing list and ‘loyalty card’ at you. I seriously doubt they will draw the line at the next big thing the big box markets teach them.
“Please take a sensor bracelet at the entrance, this will ensure you a positive shopping experience.”
That is no community for me!
RTWT