I was just reading about this really moronic business decision of Nike deciding to use Colin Kapernick as their official spokesperson.
What a Bonehead move for a Multi-Billion Dollar Company to gamble their PR on a person who obviously has ZERO Respect for Traditional American Values.
Did they not learn from the NFL’s severe drop in popularity that folks do not like their sports mixed with politics?
Let’s flashback to Nike’s heyday in the nineties when they used Michael Jordan as their spokesperson. Awesome decision. Jordan was a superior athlete with a solid off-the-court reputation and as far as politics, what politics? It never entered into that picture! So, what changed from the 90’s to now? Two words: SOCIAL MEDIA.
Here we have yet again an example of a business trying to let Social Media (run by the Silicon Valley Marxist Club) dictate it’s business practices. This is getting to be a sad cautionary tale in the Sports World, where the management is deciding to abandon their CORE customer base (Men over the age of 30 who are mostly conservative/libertarian or apolitical) in favor of the younger 20 something brainless SJW crowd. ESPN did the same thing a few years ago when they decided to go from a purely sports driven network to a network that makes liberal political statements because, why not, most all the Professional Athletes are doing it too.
When are businesses going to learn that when they abandon and alienate their CORE Customer base, they are going pay the price in spades? Dick’s Sporting Goods ring a bell? Chapter 9 anybody?
Americans DO NOT want their Sports Politicized, period, which is why I stopped watching Professional Sports altogether when all this kneeling non-sense started.